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  • Brand Activation
  • Digital Experience

Feyenoord creates various brand activation campaigns throughout the year. One of those brand activation campaigns is the Wheel of Fortune. The Wheel of Fortune allows players to spin a wheel to win prizes. Normally there is a physical wheel, but due to the pandemic they were forced to create a digital version. We designed and developed the digital version of the Wheel of Fortune, which was used for both the Feyenoord Business Club and for every “kameraad” in the Netherlands!

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