- Brand Activation
- Digital Experience
Feyenoord creates various brand activation campaigns throughout the year. One of those brand activation campaigns is the Wheel of Fortune. The Wheel of Fortune allows players to spin a wheel to win prizes. Normally there is a physical wheel, but due to the pandemic they were forced to create a digital version. We designed and developed the digital version of the Wheel of Fortune, which was used for both the Feyenoord Business Club and for every “kameraad” in the Netherlands!