Spinning the Wheel with Feyenoord

Brand Activation

Digital Experience

Feyenoord creates various brand activation campaigns throughout the year. One of those brand activation campaigns is the Wheel of Fortune. The Wheel of Fortune allows players to spin a wheel to win prizes. Normally there is a physical wheel, but due to the pandemic they were forced to create a digital version. We designed and developed the digital version of the Wheel of Fortune, which was used for both the Feyenoord Business Club and for every “kameraad” in the Netherlands!

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