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Partnering up with Instant Commerce

Martijn van der Pol

November 24, 2022

Instant Commerce is the #1 headless storefront builder to create unique shopping experiences with less effort and costs. Instant Commerce provides everything you need to build a headless webshop that will propel your growth and stand the test of time.

What is Instant Commerce?

Instant Commerce is an Amsterdam-based Software-as-a-Service (SaaS) company to help businesses build a fluid shopping experience for their customers. They use Shopify as the back office with the freedom to build your storefront completely custom by using its infinite block library or customize every block from no-code to custom HTML markup. This allows you to focus on the user experience, without worrying about the nuts and bolts of the tech behind it.

Shopify as the e-commerce engine

Shopify is an easy-to-use e-commerce platform that helps small businesses build an online store and sell online. It manages your products, customers, orders, checkout, and more. It is designed to get you up and running in no time. The only downside to Shopify is the built-in themes. Besides the fact that thousands of other e-commerce sites use the same themes, you can't easily change the theme to differentiate yourself as a business. That’s where Headless Commerce comes in.

Headless Commerce

Monolithic commerce formed the start of shopping online. It provided an all-in-one solution for selling products and managing and publishing content on the web. With monolithic commerce platforms, the front-end is connected to the back-end. This means that making changes to the front-end requires a change to the back-end. Changes are therefore difficult to implement.

Image showcasing the difference between a monolithic architecture compared to a headless architecture, where as the monolithic has the front-end and back-end in one systems, the headless architecture splits the front-end and back-end into seperate systems where communication is done via APIs.

Headless commerce is the separation of the front-end from the back-end. This means that what visitors see and interact with is disconnected from the e-commerce back-end (e.g. Shopify) using APIs. This allows changes to be made to the front-end without any restrictions. It's no surprise that we're a big fan of headless commerce; it is flexible and allows you to customize basically anything your (e-commerce) heart desires.

Why do we like Instant Commerce?

We don't have to reinvent the wheel; that is it. By using Instant Commerce, we know for sure that the e-commerce back-end is already integrated in such a way that we can easily build on top of it; we don't have to worry about any integrations. This ensures faster time-to-market, which also lowers initial costs for our customers. In addition, we can support our customers in the field of design, but the customer can easily change something themselves if desired.

Should you go headless?

It all depends on your requirements and long-term goals. Need some guidance? Feel free to contact me via email or message me on LinkedIn. I'd love to show you the world of headless and show you what Headless Commerce can do for your business! 🚀

Do you want to collaborate?

Get in touch